Apple CEO Warns iPhone Price Increases Are Inevitable Amid Trade Pressures

Apple CEO Tim Cook has signaled that iPhone price increases are unavoidable, describing the current pricing situation as unsustainable. Cook compared the circumstances to a once-in-a-century flood — an extreme and rare disruption requiring significant adjustment. The remarks come as Apple, like many global technology manufacturers, faces mounting cost pressures stemming from U.S. tariffs on goods imported from China, where most iPhones are assembled. Higher production and import costs have placed pressure on consumer electronics prices worldwide, including in Slovakia and across the European Union. Slovak consumers, already navigating broader inflation concerns, may face steeper prices for Apple products as the company adjusts its global pricing strategy in response to the changing trade environment.