Two-thirds of marketers fail basic knowledge test in Slovakia
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A new study by market research firm Ipsos has revealed that two-thirds of marketing professionals in Slovakia lack adequate knowledge of fundamental marketing principles. The Marketing Anchors study tested 1,226 marketers and found that poor grasp of basic marketing concepts is hampering their work effectiveness. The research highlights a significant skills gap in Slovakia's marketing industry, suggesting that professionals need stronger foundational knowledge to perform their roles effectively.