BILLA Supermarket Chain Extends Partnership with Slovak Running Events Through 2026
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Austrian-owned supermarket chain BILLA has announced it will continue sponsoring running events across Slovakia through 2026, building on its growing partnership with the country's expanding running community. The company served as a partner for multiple running events throughout Slovakia in 2024, providing refreshments for more than 29,000 runners. BILLA's commitment reflects the growing popularity of running as part of healthy lifestyle trends among Slovaks, with the retailer positioning itself as a supporter of recreational sports and fitness activities nationwide.