Independent e-shops continue to dominate over online marketplaces in Slovakia and Czech Republic

Independent online stores maintain their dominance over marketplace platforms in Slovakia and the Czech Republic, according to recent analysis. Customer behavior patterns represent a key factor preventing marketplace platforms from achieving the market dominance they have established in other European markets. The preference for standalone e-commerce sites reflects distinct shopping habits in the Central European region, where consumers continue to favor direct relationships with individual retailers rather than consolidated marketplace experiences offered by platforms like Amazon or Allegro.